Hi! I'm a Product Designer with 13 years of experience and a thing for fintech. I work across UX, UI and copywriting in Arabic and English, and my favorite part of the job is making something complicated feel like it was never complicated to begin with.
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Selected Work
Complex flows, measurable outcomes. Every project here drove a real business result — from conversion lifts to retention gains.
Kind Words
"I didn't ask for animations. I just asked for screens. She came back with motion that made the whole product feel like a different tier. She clearly thinks in experience, not just interface."
"She went from feature brief to user stories to handoff-ready screens faster than most designers finish their first round of questions. Rana thinks like a PM and delivers like a designer. That combo is genuinely hard to find."
"She asked maybe three questions and came back with something that already made sense structurally. No back and forth, no missing states. Just clean work, fast."
"What surprised me was how easily she moved between brand and product. One week she's solving a visual identity problem, the next she's deep in flows. The output was consistent across both. That's not common."
"Collaborating with Rana is seamless because her process is clear. She brings structure to ambiguous briefs, articulates her decisions well, and the output is always something the team can build on."
"Rana approaches design with the mindset of someone who genuinely understands the product. Working alongside her, I saw firsthand how she balances UX rigour with business context — a combination that's rarer than it should be."
Toolkit
Figma
Adobe CC
Jira
Webflow
Lottie
Claude AI
