Hi! I'm a Product Designer with 13 years of experience and a thing for fintech. I work across UX, UI and copywriting in Arabic and English, and my favorite part of the job is making something complicated feel like it was never complicated to begin with.
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Selected Work
Complex flows, measurable outcomes. Every project here drove a real business result — from conversion lifts to retention gains.
Kind Words
"Working with Rana over the past two years has genuinely been one of the smoothest and most rewarding collaborations I've had. She never designed just for aesthetics — every decision had purpose, logic, and impact on the overall product journey. Having someone who can think strategically, communicate clearly, and collaborate efficiently across teams makes a massive difference, and Rana consistently delivered on all fronts. Any team working with Rana is genuinely lucky to have her."
"Working with Rana on MADFU B2B has been an exceptional experience. She didn't just design screens; she shaped the entire B2B experience from the ground up, translating complex business requirements into intuitive, polished flows that our users genuinely love. Her ability to bridge the gap between product thinking and design execution made collaboration seamless and productive."
"She asked maybe three questions and came back with something that already made sense structurally. No back and forth, no missing states. Just clean work, fast."
"What surprised me was how easily she moved between brand and product. One week she's solving a visual identity problem, the next she's deep in flows. The output was consistent across both. That's not common."
"Collaborating with Rana is seamless because her process is clear. She brings structure to ambiguous briefs, articulates her decisions well, and the output is always something the team can build on."
"Rana is the most proactive person I've really enjoyed working with. Her positive attitude towards work and the initiatives she takes let the process go smoothly and more efficiently than expected. Her product sense and ability to consistently make correct decisions about a product drive the product to the growth stage."
Toolkit
Figma
Adobe CC
Jira
Webflow
Lottie
Claude AI